France is also called "The hexagon" by its shape. Romain Masina, its founder, wanted the logo to recall his country, as a sign of excellence, adventure (France is known by its adventurers and conquerors) and freedom.

 

We decided then to create the basic shape from a rounded-corners hexagon in order to bring it a soft and friendly appearance.

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The main idea is a hot air balloon crossing the skies between the mountains. We wanted it simple and still eye catching and peaceful. 

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But I had an idea! Then I thought that we should also make a reference to the maps, in order to enhance the "travel and wandering" side of the brand. So I simplified the hot air balloon in to bring to it a more inverted teardrop mark, as we can see on Google Maps, as it's the official mark for GEOLOCATION maps nowadays.

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Now you can see two concepts in one, as the sky and the mountain could also be a park and a corner.

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The font used is all about the "adventurer" inspiration. We wanted something not-so-clean and a little bit dirty but still easy to read. 

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