A video for the
68 anniversary
This project is part of my master.
BiC is a corporation based in Clichy, France, best known for making ballpoint pens. It was founded in 1945 by Baron Marcel Bich and has become known for making disposable consumer products such as lighters, razors, mechanical pencils, and printed paper products.
The brief
The company is celebrating its 68 anniversary and
I am in charge of their new commemorative video.
The concept
We want to show how the brand has changed our lives since it were released in 1945. The client wants the world to see how important their products has been, are and will be, as part
of our history.
A magic element called creativity
The BiC famous ballpen will be the main subject on the video because all started with it. We can do so much things with it!
On my video, this objet reveals it superpower: a creativity catalyzer through the history of humanity.
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Credits:
Art direction, idea, 3D and 2D modeling, animation and graphic design: Jaime Mercant.
Voice over: Clara Magisson.
Music: Also sprach Zarathustra, Op.30 by Richard Strauss