CÁDIZ GAY PRIDE
This is my second collaboration with the city of Cádiz (Andalucía, Spain) for the Gay Pride 2018.
This campaign was endorsed by the City Hall and several LGTBI associations.
I created also many videos for its communication campaign
on social networks like Instagram Stories
(micro-video 16:9 format) or Facebook Cover video format
and a few illustrative images.
ABOUT THE PROJECT
Cádiz is a coastal city, known by its paradisiacal summer and shiny sun. I created this campaign inspired by their beach and famous lighthouse, which is also used as a logo by one of its main LGTBI associations. a lighthouse helps people to know where they are, and I thought it could represent what Gay Pride is: A fully colored light, helping you to find pride and joy in the dark space of intolerance. The celebration takes place in summer so I decided to create something that recalls the heat, the sun, the sand and the sea, as one of the city touristic attractions. Diverse elements like the mouth, the eyes and the lighthouse itself tells us: We are here. We have to speak and we have to be seen. This is all about being proud of yourself.
